It could be coming, the argument used by Elena Kagan on the Obama administrations behalf was not a fluke. Not only do they want to be able to control and regulate political speech but they want government to even subsidize newspapers etc. In other words the government would own them.
The newest "potential" policy recommendation from the FTC should scare everyone who believes in the freedom of speech and the right to dissent and "the right to disagree with any administration" as Hillary might put it.
This administration is no friend of freedom of any type.